Raw Food Diet Supplier Sirova Raw Foods Says "No" to Snake Oil?

Ames, IA (PRWEB) January 25, 2010 -- The benefits of the Raw Diet are well known to celebrities such as Jason Mraz, Woody Harrelson, and Tonya Kay -- all of whom have actively promoted the exceptional health benefits brought about by this diet and lifestyle. Based on these and other endorsements by celebrities and scientists alike, the Raw Diet is well on its way towards becoming one of the most recognized lifestyle plans in the United States. Unfortunately, this success has also attracted a number of ‘snake oil’ vendors who are cashing in on dubious products with questionable claims.

Sirova (http://www.sirova.com/) is a new website that distinguishes itself by only selling raw food products that are nutritionally and scientifically sound, while forgoing the questionable hype and ‘fad of the week’ mentality that has become all too common in the natural foods industry.

Founded by nutritional analyst Joanna Steven (author of the ‘Raw Nutritional Analysis’ series), Microbiologist Korinna Radke and Web Developer Matthew Steven, Sirova sources only products that have scientifically valid nutritional benefits and offering real health solutions to improve well-being, overall health and maintaining a healthy and balanced lifestyle.

Sirova also has a very progressive stance on where its food comes from, offering vegan products -- that is, food with no animal derived ingredients. The company is also fully committed to products that are obtained through fair trade certification and through sustainable agricultural practices. Everything sold by Sirova is organic and the company policy is to be fully transparent about the whole journey that the food takes from farm to plate.

Sirova offers a wide range of products, including:

· Chia Seeds, the same ones you may have spread on your Chia pet, which have extremely high levels of omega 3 fatty acids, protein, and antioxidants. They also make you feel full quickly!

· Weight Loss Kits – discounted kits of products designed to help with weight loss -- naturally and safely

· Raw Food e-Books – from Joanna's Nutritional Analysis series

· Nuts and Seeds – including hemp seeds, brazil nuts, and cashews, all fully raw

· Cacao and Cacao butter – the raw version of cocoa, used to make delicious chocolate treats

“Knowing where our food comes from is important, because I feel that I have a responsibility to treat the earth with care to ensure it can provide for following generations as well as it has for my own, and treating those who produce my food fairly is good for my own sense of happiness as well,” said Matthew Steven, co-founder of Sirova.

More information and dozens of free raw food recipes can be found at http://www.sirova.com. Contact the company by emailing sales (at) sirova (dot) com.

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